Quercus IT Blog

Small businesses should avoid cutting their IT budget. While it seems like a quick way to free up capital, it often creates bigger, costlier issues down the line. Think of your IT infrastructure as the central nervous system of your business. It controls communication, stores vital information, processes transactions, and enables your team to do their best work. Would you put that at risk to save a few bucks? This month, we take a look at the problems that are right out front should you plan on making cuts to your cybersecurity.

One of the most significant advantages of operating as a small or medium-sized business is that you can provide more personalized attention to your customers, unlike larger enterprises and corporations. However, you need the right tools to make these interactions as effective as possible. With the right customer relationship management tool, or CRM, your business can dramatically improve sales, marketing efforts, and customer satisfaction.

Technology is one of the key enablers of automation for businesses, so it makes sense that it would eventually creep into email. Automated emails have the power to contribute to more streamlined operations when used well, but they are far from flawless. Today, we want to get you thinking about the pros and cons of automated email as it pertains to running your business.

One of the biggest myths about cybersecurity and cybercrime is that smaller businesses are somehow immune to the more dangerous types of threats because they don’t pose a viable target for cybercriminals.

Nothing is further from the truth.

If you want to talk about the most important technology today, the cloud is definitely a big deal. The cloud helps businesses do things that used to only be possible for the biggest companies. Today, we’ll look at how small businesses use the cloud and the benefits they get from it.

Many business owners struggle with technology that doesn’t meet their needs. We often hear from companies disappointed with their technology investments because they lack the right tools.

Choosing the right technology is vital for business success. In today’s blog, we offer four key tips to help you make informed decisions.

Your business’ IT is not just a minor component; it’s deeply woven into the fabric of your business. Today, we’ll briefly explore how technology and culture converge inside today’s businesses.

Today's consumers are exceptionally knowledgeable, which makes you need to prioritize a proactive approach to creating exceptional customer experiences to build lasting relationships. Let’s explore strategies for enhancing customer satisfaction and retention.

Making IT decisions while balancing the user experience—including their complaints—can be exhausting. As a decision maker for your business, you have a budget to consider, as well as a timeline to manage. You’ll have to say no, which no one likes to hear, but it’s a necessary part of running your organization effectively.

Spoiler alert: They certainly are.

Ever since the advent of Internet connectivity enabled the managed service model to develop, Managed IT Service Providers (MSPs) have been able to deliver a uniquely beneficial service to businesses of all sizes. If you’re on the fence about working with an MSP, we have a few reasons that you may just want to do so.

Technology is improving all the time, which means that businesses are always gaining new opportunities to put it to work. Whether your goal is to make your current business processes faster and easier or expand upon what your business can do, there are several options that recent technologies provide for you to consider. Let’s review some of them now.

Whether you like it or not, organizations are going to get hacked. It’s the cruel truth. There are just so many individuals and organizations looking to gain unauthorized access and siphon off data and money from businesses, that it is basically impossible to go long stretches of time to not have to confront it in some way. With the threat landscape what it is, companies now offer cyber insurance. Let’s take a quick look at cyber insurance and what you need to know about it.

It’s one thing to decide you want to implement cloud computing in your business. It’s quite another to determine how the cloud will be used to accomplish your business goals. This is what is known as a cloud strategy, and it is something that modern businesses need to address.

Let’s go over how you can do so.